Why are cards for People of Colour needed?? I have been asked the question only twice since starting this business. Madness. I am not the first and I definitely will not be the last to produce a card range that is inclusive and respectful of others.
I very bravely decided to exhibit at my very first Greeting Card trade show, PG Live at the Islington Business Design Centre. What a well organised and friendly show to do? from big established Card & Gift Companies to Printers, to tiny independant publishers. It was a fantastic experience. My stress levels went through the roof and I left too much to the last minute and was so unorganised. But on day one , it was Show Time, I was excited and happy and completely relaxed.
I loved the show and met some great people but quickly realised there was only two or three black card ranges, I also spotted a muslim range. We all have the same issues.
We cannot accept just one card range for the next 20 years !! We will not give up.
At PG live there was 280 different stands showcasing their card ranges, many with different designs within their range, only, 3 with people of colour me included.
Hello??? Do we not exist then? Am I expected to buy a card for my mum, for instance with a blond woman. It really is needed, I promise.
What the industry seems to have over-looked is that we live in a society that is a melting pot of cultures, colours and religions. There are many mixed relationships , child from those relationships. Everyone of all colours, buys my cards as they have friends and family members.
I am working on my range, at present there are 33 designs but so much more designs and collaborations to do its been a busy 18 months..watch this space..
Now exams are over, I already have three artist ready to go, who have contacted me.. I love the enthusiasm, they really are a pleasure to work with. Its quite surprising how easy they take instructions no drama at all. I will be publishing photos of them on my site. They just get it.
Watch out, I now have a creative head full of ideas.. Dream Big!!!!